Tools for Building Affiliate Links

Welcome to the Link Building Tools Quick Start Guide! In this guide, we’ll go over the basics of using the Bookmarklet and Link Generator. We’ll also cover some best practices for using each of these tools to help you decide when, where, and how it’s best to use them. 

To leverage our most powerful tool for links on your own website, Smart Links, please see our Smart Suite Quick Start Guides.

Bookmarklet Tool

Our Bookmarklet Tool allows you to easily create affiliate links to any page on eBay right from your browser in a matter of seconds. 

To get started, follow the steps below:

  1. Visit
  2. Select "Campaigns" in the top navigation of the EPN Portal, or go select "Bookmarklet Tool" from the "Tools" menu
  3. Choose the campaign you want to use
  4. Drag the bookmark icon next to that campaign (see image on left) to your browser’s bookmarks bar
  5. Visit any page on eBay
  6. Go to your bookmarks bar and click on the saved icon. A pop-up box will appear with your affiliate URL and JavaScript/HTML code. (Note: this link will be associated with the Campaign ID you chose in step 2)
  7. Copy the URL, or click on the icon next to "Advanced" to get the JavaScript/HTML code (see image on left)

Publish the link or code wherever you are going to promote eBay products – your site, or blog, or social media feed.

Link Generator

Link Generator allows you to create affiliate links to any page on eBay, including listings, search results pages, eBay Stores, the homepage and more.

To get started, follow the steps below: 

  1. Visit
  2. Select "Link Generator" from the Tools menu in the top navigation of the EPN Portal
  3. Select advertiser. eBay is the only option at this time
  4. Select program to apply. Pick the country associated with the eBay site the link will direct to. For example, if you link to a page on, pick the “eBay US” program. If you link to a page on, pick the “eBay UK” program, and so on 
  5. Select link type
    • Homepage: takes the user to the eBay homepage given the program selected in step 4. For example, for France or for the U.S.
    • Search results: takes the user to a search results page with the search criteria you choose
      • Keyword: search by word(s)

      • Category ID: click the ‘Find Category ID’ link to pick a category to search on           

      • Seller ID: search for all items from an individual seller

      • Advanced Options: you can exclude keywords, sort by various criteria, and filter by price

    • Item ID: takes the user to a specific item's page. You can find the Item ID in the listing on eBay. Scroll down to the "Description" and "Shipping and payments" section, it'll be on the far right corner (see image on left)

    • Store: takes the user to the eBay Store you specify by Store name

    • Custom URL: takes the user to a URL you specify

    • eBay product ID: takes the user to a product page that shows the best deals for that product by item condition (New, Used, Refurbished) and buying formats (Auction, Buy it Now)

  6. Select option to geo-target (yes/no). This is only available for some links types. If you choose "yes" EPN identifies the geographic location of a user in order to serve content appropriate to the user's location. For example, if you have a US site, and a user from the United Kingdom clicks on a geo-targeted link on your site, the user will be directed to the site instead of the site
  7. Input Campaign ID (required) and Custom ID (optional). While every EPN link must have a Campaign ID associated with it, the use of Custom ID is optional; it is most often used by cashback or loyalty partners who have their own members and need their internal member IDs synched with that member's activity via EPN links
  8. Select link action. If you check this box, a new window will open when the user clicks on the link
  9. Input desired link text. This text will display instead of the link
  10. Click generate link. The link you've created will now appear at the bottom of the page. Select the Code Type, copy the code, and paste it to wherever you are going to promote eBay

Best Practices for Building Affiliate Links

Each of the links you decide to build will point to a specific page on eBay, so you’ll need to decide on this first and foremost. What do you want to promote? Should the link go to an item, a search results page, a category page, or the eBay home page? You’ll want to pick whatever you think will resonate the most with your audience.

Next, you need to decide where you are going to place your affiliate link. Is it on your website, your blog, or your social media feed? The combination of what you’re promoting and where you’re promoting it is important to consider so you can get the best possible results.

If you are planning on placing links in a lot of different places, or plan on promoting a wide variety of items on eBay, you may want to also consider using multiple campaigns to segment your traffic. You can choose which Campaign ID to use in the links when you create the link in the EPN tools.

Once you’ve decided what you’ll link to and where you plan to place it, you can use one of the tools mentioned above to create the link. Our suggestion is that you don’t modify anything in the link after you generate it with our tools, as we cannot guarantee everything will work properly if our links are modified.

Now that you’ve created your links and you've posted them, you’ll want to evaluate performance so you can see what’s working best and where. You can do this with the performance reports and Transaction Download Report available in the EPN portal. Using this data will help determine which links are receiving the most clicks and generating the most commissions. With this information you can further optimize performance by making adjustments to your links and their placements.


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